Regardless if you are our customer, partner or a potential employee or you are only interested in what is hidden behind the useful motto "providing internet advertising", we will gladly introduce our activities to you in detail.
We take care of advertisements
The absolute majority of our time and personal sources is consumed by caring for advertisements despite we try at maximum to use automated solutions /software and databases/ where ever possible. The life cycle of an internet campaign can be introduced in this way:
The best rules and methods that we have reached during our years of activity in fields of an online advertising we formulate and submit to programmers for a programme development. We automate our manual work especially care for adverts and in time assessment of traps and opportunities during the campaigns running. Despite in the fight a human versus a machine in our firm still wins human creativity, without our programs it would have been already suffocated by the huge amount of routine work which we managed to move onto the machines.
The campaign itself is usually preceded by consultations of needs of an advertiser and possibilities of advertising systems, which we make accessible with our services. The saying - "a good piece of advice pays more than gold" applies in the field of online advertising as much as anywhere else which declare cases of advertising campaigns, which by their thoughtless submitters - amateurs wasted even hundreds of thousands crowns /tens of thousands Euro/ without an adequate gain. To our customers we recommend what costs reasonably enough and brings effect and our partners we teach to recommend the same to their customers.
A specific activity - when arranging the service AdTopic.fix - is a calculation of price for each guaranteed position. The systems of PPC advertisement function on the base price for a proclick. This is not easily arranged because it varies a lot. And even if known it doesn't provide any clear idea on how much the advertising will cost e.g. for a typical period of half a year. A monthly price is however exactly what the advertiser wants to know so that he could include an advertising on a given place for him requested expressions. This is our specific ability given by years of experience and constantly evolving knowledge of prices on the online market.
And naturally we offer our services to potential customers and with existing clients we renew the campaigns, which often is an opportunity for restructuring of the content of ordered services. The majority of our sales deals we close by a phone and email. When it comes to a face to face meeting that is more in a focus of our partners - sales networks for which we provide materials and phone consultations often even during the duration of the negotiations. Selling is the second biggest aspect of our time costs at the end of the list we mention it only because it is obvious.